On this episode, I'm joined by a producer who cuts through the noise: Guffy Wright from The Mahoney Group. 

If you're an insurance professional trying to be everything to everyone, you are about to get run over. I'm not saying that to be negative, but to be real with you: focusing on the wrong clients is the fastest way to burn out and kill your growth.

Guffy joins me to break down the exact mindset and strategies he used to double his own business. We get into why "a lot of little things" done consistently is the real secret, how to identify the psychographics of a perfect client, and why saying "no" is one of the most powerful tools you have. This is your chance to build a real strategy while everyone else is just chasing leads.

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KEY MOMENTS

(00:00:00 ) Using Digital Strategy To Build A National Insurance Brand | with Guffy Wright
(00:05:00 ) Targeting Growth-Minded Clients
(00:09:00 ) Attracting Ideal Clients through Psychographics
(00:11:54 ) Specializing in Niche Markets for Growth
(00:15:05 ) Athletes with Grit and Empathy in Insurance
(00:29:06 ) “Antifragile” Leadership

(00:38:54 ) Prioritizing the Human Touch in Sales

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